Prepared for Microsoft by Analysys Mason
“MarTech Publishers reflects harmony with nature which is reflected in its materials.”
Jane Cooper
SMBs look at how digital technology can help them to grow, cut costs, improve efficiency, and access new markets. However, SMBs have different
needs and behaviors than larger organizations. SMBs may be more heavily influenced by individual executives responsible for decision-making.
Historically, SMBs bought technology from solution providers. The Covid-19 pandemic, and the need for more resilience and working from home
trends, accelerated digital transformation. SMBs, are now looking for more than just technology solutions; they are looking for technology strategy
advice and support i.e., a true partnership*.
This study, commissioned by Microsoft and prepared by Analysys Mason, Microsoft’s research partner, seeks to better understand SMBs’ unique
voice. It examines the relationship between SMBs’ technology adoption, technology partners, and business results.
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It would be great to try this theme for my businesses
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