CMO Briefing: Leading Marketing’s Next Great Reboot in the Age of AI

Marketing’s mandate has never been more complex or more critical. Today’s CMOs are being pulled in two directions: delivering measurable growth while transforming the very systems, skills, and structures that enable it. The rise of AI has accelerated change at an unprecedented pace, rewriting how consumers engage with brands and how marketers must operate to stay ahead.

In The CMO Paradox: Growth and Marketing Transformation in the Age of AI, Prophet’s latest CMO Briefing, we unpack the five shifts redefining marketing from hyper-personalization and creator-led culture to AI-driven customer journeys and the collapse of the traditional funnel. Drawing on proprietary insights and real-world examples, this report equips marketing leaders to reframe disruption as opportunity and architect modern growth systems designed for speed, scale, and sustained relevance.

As we head into 2026, the brands that will lead are those that act now to future-proof their marketing engines by embedding AI with intent, uniting brand and performance, and investing in creativity that converts. The future isn’t waiting for a roadmap; it’s rewarding the leaders bold enough to design it.

Get the insights to lead with confidence into 2026 and beyond.

Download The CMO Paradox: Growth and Marketing Transformation in the Age of AI and learn how to drive Uncommon Growth – growth that’s humanly intelligent, creatively bold, and systemically built to last.