In today’s data -interested world, companies are constantly seeking ways to better understand their customers, provide personal experiences and make smart marketing decisions. However, with many equipment available for customer data administration, it can be challenging to choose the right one. Three of the most talked about techniques in this room are Customer Data Platform (CDP), Customer Relationship Management (CRM) System and Data Management Platform (DMP). Understanding their differences, using cases and profits is effectively important for companies aimed at using the computer power.
What is a CDP?
A customer data platform (CDP) is a software solution designed to collect, integrate and manage customer data from multiple sources. CDPs make 360 degrees of each customer, consolidates information from websites, apps, social media, email campaigns and offline interactions.
Important features of CDP:
· Integrated customer profiles: collects data from many channels.
· Real -time data update: Real time tracks customer behavior.
· Partition and privatization: Helps target specific target groups with personal material.
Integration functions: Marketing originally works with automation, analyzes and CRM systems.
Use matters:
- · Adapt marketing campaigns based on customer behavior.
- · Treat the customer’s brainstorming and create storage strategies.
- · Optimization of marketing across channels.
CDPs are particularly valuable for companies that want their customers widespread understanding, which enables more goal and effective marketing strategies.
What is a CRM?
A CRM system
(Customer Relationship Management (CRM) focuses primarily on the management of
interaction with current and potential customers. CRM is used by sales,
marketing and customer service teams to track management, manage conditions and
streamline communication.
Important
features of CRM:
·
Contact management: Save the story of customer
contact information and interaction.
·
Sales tracking: Track leads management,
agreement and sales pipelines.
·
Customer help management: Services manage
tickets and customer inquiries.
Automation:
E-mail automates about repetitive features such as follow-up and reminder.
Use matters:
·
Tracking sales and conversion frequency.
·
Increase customer service efficiency.
·
Management of ongoing relationships with large
customers.
While CRMs
provide a detailed view of customer interview with a business, they usually do
not integrate more data sources or create a complete behavioral profile at all
touch points such as CDP.
